{"id":2570,"date":"2023-10-19T09:14:10","date_gmt":"2023-10-19T16:14:10","guid":{"rendered":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/"},"modified":"2023-11-16T10:22:15","modified_gmt":"2023-11-16T17:22:15","slug":"the-cruelest-month","status":"publish","type":"newsletter","link":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/","title":{"rendered":"The Cruelest Month"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T.S. Eliot\u2019s epic poem <\/span><i><span style=\"font-weight: 400;\">The Wasteland <\/span><\/i><span style=\"font-weight: 400;\">opens with the famous line, \u201cApril is the cruelest month.\u201d Although not actually true, investors have long believed that October is the cruelest month. That distinction belongs to September, which has fallen 0.6% on average in the 79 Septembers since 1945. In that period, October has actually been up 0.9% on average<\/span><span style=\"font-weight: 400;\">[1]<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">October earned its dark reputation largely because of two massive events: Black Tuesday through Black Thursday in 1929 and Black Monday in 1987. Those were spectacular happenings, to be sure, as both crashes saw about 25% of the market\u2019s value disappear very quickly. Many Boomers can tell you where they were on October 19th of \u201887 when they got the news.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The S&amp;P 500 has been quietly putting together a decent year for itself. As of October 11th, 2023, the average is up 13.21% year-to-date and 21.52% for one year. This is despite the war in Ukraine and the new troubles in the Middle East, persistent high inflation, rising interest rates, oil near $90 per barrel, and soaring government deficits. If proof were needed, 2023 has demonstrated that predicting the stock market is virtually impossible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Economists have struggled for decades to understand the movement of asset prices, and while a number of Nobel Prizes have been awarded in the study area, there has never been a reliable way to predict the future accurately. About the best planning tool we have was developed in the late 1880s by the English statistician Francis Galton.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Galton determined that the children of tall fathers tended to be shorter than their fathers, a phenomenon that he called \u201creversion to the mean.\u201d Wall Streeters refer to \u201cmean reversion\u201d when they forecast that a diversified portfolio of stocks will be expected to return 10% over the long haul. In fact, since 1928, the S&amp;P has finished a year anywhere between 9% and 11% only three times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The definition of \u201clong haul\u201d is going to vary among investors and planners. If the long haul is 10 years, then there have only been two decades in which stocks were down: the 1930s and the 2000s. However, there has never been a 20-year down period since 1926, although 20-year returns vary widely, from as low as 2% all the way up to 18%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mean reversion gains some credibility when you consider this: 90% of 20-year periods have enjoyed a return of 7% or higher, and 56% of 20-year periods have seen returns above 10%<\/span><span style=\"font-weight: 400;\">[2].<\/span><span style=\"font-weight: 400;\">. So, it would seem reasonable to expect decent returns if you\u2019re patient and totally unreasonable to predict what any given year may mean for stocks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, most people are not patient and find the volatility too much to handle. Selling stocks when they\u2019re down and buying them back when they\u2019ve recovered has led to perennial underperformance by American equity fund investors since the data have been compiled.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in stocks can be a great way to build wealth if you can do these things: ride out the corrections and bear markets, and put the focus not on what you earn but on what you keep.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 600;\">A Few Simple Things You Can Do To Boost Your Portfolio Returns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are proven strategies you can employ to make your money grow faster. All are easy to understand, and none involve increasing your portfolio risk level. You won\u2019t need special knowledge or training\u2014all you need is the resolve to take more control over your finances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, and perhaps most importantly, there is something you should not do: do not attempt to predict the stock market\u2019s direction or volatility. If that could be reliably done, it would have been. Market timing is a proven killer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market timing is not the only return killer; there are other factors that can eat away at your gains, sometimes leading to results that barely move the needle. Those things are costs, taxes, and inflation. There\u2019s nothing you can do about inflation, but there is a lot you can do about the other two.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand the impact of these things, let\u2019s look at a quick example. Let\u2019s say your stock portfolio returned 10% last year. Pretty good, right? That sounds like real money. However, let\u2019s see what happens after brokers and product costs are factored in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Financial Gravity team has examined thousands of client portfolios and has observed that many investors have total costs in the 2% to 3% range. Many others have high turnover in their portfolios and don\u2019t optimize asset location or harvest losses, meaning they needlessly overpay taxes. Realized short-term gains on stocks are taxed as ordinary income. So, let\u2019s do the math.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We began the last year with a $100,000 portfolio, and it produced $10,000 in gains, leaving us with $110,000. However, we paid 2.5% in costs and 30% in state and federal taxes on the gains. And last year, the CPI was 5%. Keep in mind that the 2.5% in costs and the 5% inflation costs are applied to the entire portfolio, not just the gains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inflation has reduced the real value of the starting balance of $100,000 to $95,000, and the 2.5% in costs further reduces its value to $92,500. After the 37.5% haircut, the gains were reduced from $10,000 to $6,250, so the net real value of the account after a \u201csuccessful\u201d year is $98,750. You\u2019re poorer in real terms than you were.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been wondering why your account never seems to get anywhere, you may now have your answer. However, there is a lot you can do about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step one would be to look at your costs. Your costs may be far higher than you realize, as many costs are hidden. Expense ratios, particularly on mutual funds, can be quite high, and so can sales charges on A, B, and C class shares. Then, there are planning, advisory, brokerage, and other fees. It\u2019s not surprising that so many investors have total costs above 3% per year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step two would be to pay attention to your tax efficiency. By far, the biggest hit on your gains in the example above was taxes: six times the hit from inflation and twelve times the impact of costs. This explains why the wealthiest investors almost always have a tax professional on the investment management team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Becoming more tax-efficient is not difficult and can be accomplished without a ton of effort. Make sure you put the right kinds of assets in the most appropriate accounts. For example, muni bonds should be in taxable accounts, and bonds and dividend payers should be in your retirement account. Second, adopt a low turnover strategy, aiming for long-term gains. Third, harvest losses when you can to offset future realized gains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taken together, these simple strategies can greatly reduce tax drag. If costs can be knocked down to 1.5% and taxes to 10%, the $10,000 gain you enjoyed would have had a net, real value of $8,350, 33.6% more than in our example above. Your total account would have actually grown in real terms. Not by much because inflation was so high, but at least progress was made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reducing costs and avoiding unnecessary taxes are within your control, unlike the market\u2019s moves and inflation. Those kinds of portfolio efficiencies are a routine goal of wealthy investors, but anyone could benefit from following their example.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 600;\">Mutual Funds Are a Downer in All Market Conditions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One easy way to lower costs and become more tax-efficient is to trade in your mutual funds for ETFs or SMAs. An ETF is an exchange-traded fund and will generally have very low costs, sometimes below five basis points (1\/20th of 1%). ETFs also avoid the fatal flaw of mutual funds, which is their annual distribution of gains and losses to investors, regardless of whether or not the fund made any money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An SMA, or separately managed account, is very flexible when it comes to tax-aware investing. Each stock can go in the most appropriate account type, losses can be harvested, objectionable companies may be avoided, and holdings can grow without taxation until sold. If held until death, they can even pass to heirs with no tax at all on the gains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SMAs can be more expensive, but they can also produce above-market returns. Investors seeking higher returns should examine SMAs before buying mutual funds, because the fund\u2019s inherently higher costs are a key cause of their traditional underperformance versus index funds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The high, often hidden costs of mutual funds, combined with their built-in tax inefficiency and their historical tendency to underperform, make them problematic in up, down, and flat markets. For these reasons, family offices and wealth investors tend to eschew mutual funds. We suggest that may be a good example for everyone to follow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">October has not been a consistently bad month for investors, and if you take the actions we\u2019ve outlined above, you may find that April, which is tax time, may become a lot less cruel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about the problems with mutual funds, you can download this white paper, <\/span><a href=\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/mutual-funds-high-costs-long-odds\/\"><i><span style=\"font-weight: 400;\">Mutual Funds: High Costs for Long Odds<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> We believe you\u2019ll be well served to learn more.\u00a0<\/span><\/p>\n<p>Sources:<\/p>\n<p><span style=\"font-weight: 400;\">[1] <\/span><a href=\"https:\/\/www.reuters.com\/graphics\/USA-MARKETS\/SEPTEMBER\/zdvxozbwqpx\/\"><span style=\"font-weight: 400;\">reuters.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">[2] <\/span><a href=\"https:\/\/awealthofcommonsense.com\/2023\/02\/deconstructing-10-20-30-year-stock-market-returns\/\"><span style=\"font-weight: 400;\">awealthofcommonsense.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.<\/p>\n","protected":false},"featured_media":2571,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2570","newsletter","type-newsletter","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Cruelest Month - Brian Lang\u2014 Family Office Director<\/title>\n<meta name=\"description\" content=\"Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cruelest Month - Brian Lang\u2014 Family Office Director\" \/>\n<meta property=\"og:description\" content=\"Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Brian Lang\u2014 Family Office Director\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T17:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/\",\"name\":\"The Cruelest Month - Brian Lang\u2014 Family Office Director\",\"isPartOf\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg\",\"datePublished\":\"2023-10-19T16:14:10+00:00\",\"dateModified\":\"2023-11-16T17:22:15+00:00\",\"description\":\"Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.\",\"breadcrumb\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#primaryimage\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg\",\"contentUrl\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Cruelest Month\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#website\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/\",\"name\":\"Brian Lang\u2014 Family Office Director\",\"description\":\"We Democratize Family Office Services\",\"publisher\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#organization\",\"name\":\"Brian Lang\u2014 Family Office Director\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2022\/05\/financial-gravity-logo-web.png\",\"contentUrl\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2022\/05\/financial-gravity-logo-web.png\",\"width\":300,\"height\":88,\"caption\":\"Brian Lang\u2014 Family Office Director\"},\"image\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Cruelest Month - Brian Lang\u2014 Family Office Director","description":"Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/","og_locale":"en_US","og_type":"article","og_title":"The Cruelest Month - Brian Lang\u2014 Family Office Director","og_description":"Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.","og_url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/","og_site_name":"Brian Lang\u2014 Family Office Director","article_modified_time":"2023-11-16T17:22:15+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/","url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/","name":"The Cruelest Month - Brian Lang\u2014 Family Office Director","isPartOf":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#website"},"primaryImageOfPage":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#primaryimage"},"image":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#primaryimage"},"thumbnailUrl":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg","datePublished":"2023-10-19T16:14:10+00:00","dateModified":"2023-11-16T17:22:15+00:00","description":"Events of the past year demonstrate the essential difficulty in predicting what the stock market will do but also remind us to put our efforts into maximizing after-tax returns. In this edition of the Family Office Chronicle, we\u2019ll recommend some practical tips to keep more of what you earn in your investment accounts.","breadcrumb":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#primaryimage","url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg","contentUrl":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2023\/11\/The-Cruelest-Month.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/newsletter\/the-cruelest-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/"},{"@type":"ListItem","position":2,"name":"The Cruelest Month"}]},{"@type":"WebSite","@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#website","url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/","name":"Brian Lang\u2014 Family Office Director","description":"We Democratize Family Office Services","publisher":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#organization","name":"Brian Lang\u2014 Family Office Director","url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#\/schema\/logo\/image\/","url":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2022\/05\/financial-gravity-logo-web.png","contentUrl":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-content\/uploads\/sites\/54\/2022\/05\/financial-gravity-logo-web.png","width":300,"height":88,"caption":"Brian Lang\u2014 Family Office Director"},"image":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/newsletter\/2570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/newsletter"}],"about":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/types\/newsletter"}],"version-history":[{"count":0,"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/newsletter\/2570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/media\/2571"}],"wp:attachment":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/media?parent=2570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/categories?post=2570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialgravityfamilyofficeservices.com\/lang\/wp-json\/wp\/v2\/tags?post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}