{"id":1683,"date":"2022-12-15T13:00:21","date_gmt":"2022-12-15T20:00:21","guid":{"rendered":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/"},"modified":"2022-12-15T13:00:21","modified_gmt":"2022-12-15T20:00:21","slug":"a-cautionary-tale","status":"publish","type":"newsletter","link":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/","title":{"rendered":"A Cautionary Tale"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last month, the biggest news in finance was the sudden and historic failure of FTX, the digital coin exchange founded by the precocious Samuel Bankman-Fried, whose candle shed a brief but lovely light, only to be snuffed out in one of the largest financial failures in world history.<\/span><\/p>\n<h2><span style=\"font-weight: 600;\">An Epic Fail Provides a Lasting Lesson<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The rise and fall of Bankman-Fried demonstrates, in a very dramatic fashion, the difference between investing and speculating. It\u2019s vital to understand the difference; it is possibly the most important distinction anyone striving to build real wealth should understand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SBF, as he is known, amassed a fortune estimated at over <a href=\"https:\/\/fortune.com\/2022\/11\/29\/ftx-sam-bankman-fried-sbf-net-worth-32-billion\/\">$25 billion in just four years<\/a>. His enterprises included the cryptocurrency derivatives trading platform known as FTX and FTT, FTX\u2019s token. No normal person could be blamed for wondering what any of that means.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A crypto token is \u201ca virtual currency token or a denomination of a cryptocurrency. It represents a tradable asset or utility that resides on its own blockchain and allows the holder to use it for <a href=\"https:\/\/www.investopedia.com\/terms\/c\/crypto-token.asp#:~:text=A%20crypto%20token%20is%20a,for%20investment%20or%20economic%20purposes.\">investment or economic purposes<\/a>.&#8221; In other words, a token is money, and SBF is responsible for losing a ton of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To the unaffected, there is an air of unreality about it all. Even SBF himself does not seem to appreciate the scope of the disaster.\u00a0 \u201cI was responsible ultimately for doing the right things and I mean, we didn\u2019t. <a href=\"https:\/\/finance.yahoo.com\/news\/opinion-confession-sam-bankman-fried-093000189.html\">Like, we messed up big<\/a>.\u201d How big? To phrase it the way the English commonly do, eight thousand million big. That\u2019s the amount of money that\u2019s gone missing from FTX customer accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fraud or mismanagement isn\u2019t the only cause of losses for digital coin investors; cryptocurrencies, like Bitcoin, have had a tough time lately. According to CNBC, \u201cIn the 12 months since bitcoin topped out at over $68,000, the two largest digital currencies have lost three-quarters of their value. The industry, once valued at roughly $3 trillion, <a href=\"https:\/\/www.cnbc.com\/2022\/11\/11\/crypto-peaked-in-nov-2021-investors-lost-more-than-2-trillion-since.html\">now sits at around $900 billion<\/a>.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FTX isn\u2019t the only disaster linked to SBF. Alameda Research, the cryptocurrency trading firm he co-created in 2017, has declared bankruptcy and lost billions in investor funds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will take investigators some time to unravel the mess, but it seems entirely possible that Alameda simply gambled away billions of dollars of FTX deposits that appear to have been improperly transferred in violation of the exchange\u2019s terms of service. If true, that is bank fraud on a massive scale.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many as one million customers may ultimately be affected, according to <a href=\"https:\/\/www.npr.org\/2022\/11\/17\/1137501882\/ftx-investors-are-unable-to-access-their-money-shaking-crypto-investors-confiden#:~:text=More%20than%20a%20million%20people,the%20cryptocurrency%20trading%20company%20FTX\">bankruptcy documents<\/a>. That includes Kevin O\u2019Leary, the Shark Tank huckster who has termed Bankman-Fried a \u201csavant.\u201d We\u2019ll have to see how much damage has been done to Mr. O\u2019Leary\u2019s reputation as a savvy investor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savant may be overstating things. From a recent article in CoinDesk, a person close to the matter describes things this way: \u201c<a href=\"https:\/\/www.coindesk.com\/layer2\/2022\/11\/30\/ftxs-collapse-was-a-crime-not-an-accident\/\">The whole operation was run by a gang of kids in the Bahamas<\/a>.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of those kids, the waif-like, 28-year-old math nerd CEO of Alameda, Caroline Ellison, has made some telling remarks that should have given investors pause. On an FTX podcast in 2021: \u201c<a href=\"https:\/\/www.coindesk.com\/layer2\/2022\/11\/30\/ftxs-collapse-was-a-crime-not-an-accident\/\">I do think a lot of crypto projects don\u2019t have much real value<\/a>.\u201d On another she said: \u201cYoung people tend to be too risk averse.\u201d\u00a0 And this post on Tumblr: \u201cOh thank god, <a href=\"https:\/\/www.nytimes.com\/2022\/11\/23\/business\/ftx-caroline-ellison-sbf.html?unlocked_article_code=xSYb7DbAtZiixC3Z2_6sd0wTO0RflWo5exFLzS8bcRHt4h9EeUODgVnw5uLX-WqbMecuTBq17oj0vTcFnRYAwVusoLQOe1PPUZq6vVuL1ut3v7ovB54qfGbBPpjdhX2Y5gCfwBXS7VLzYswggFS4q_JBsi8dAUSvLVG1NdIbYtH5LzLzjZDsHvpkdNpJie8CH1uq3vg_iWXPz3Av2BWCEJFTj8TmwssN8HNREKWd2kMWOi26HDyO07LIMlS0I2z7YWpkoxbE7JyxY0cEQCpshIsYDJMvyg68kIWuDxNQ_4CeRMFxoXpAuLgGP5Qs1lcC2Z1L-c-Daf9QF_FVgbwzj1o3sbc&amp;smid=share-url\">I think I fooled them into thinking I\u2019m a real adult<\/a>.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ms. Ellison, Bankman-Fried and many others involved may have several decades to contemplate risk aversion and the meaning of adulthood while in prison.<\/span><\/p>\n<h2><span style=\"font-weight: 600;\">If It Seems to Good to Be True\u2026That\u2019s FOMO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The rest of us can take away some critically important lessons from the FTX debacle. These include: if it seems too good to be true, it probably is; slow and steady wins the race, and the timeless there ain\u2019t no such thing as a free lunch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The investment philosophy that guides the wealth of the wealthiest Americans can be described as disciplined. It\u2019s a discipline that is applied to measurable things, which include the costs of financial products, tax strategy, diversification, and risk alignment. Everything else \u2014 literally everything\u2013 \u2014 falls under the category of speculation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not that the uber-rich don\u2019t speculate; they often do. But with rare exceptions they allocate only a small portion of their total wealth to speculative things, like Bitcoin. <a href=\"https:\/\/andsimple.co\/insights\/cryptocurrency-family-offices\/#:~:text=According%20to%20research%20cited%20by,crypto%20holdings%20for%20each%20office\">According to Forbes, just 1% of the average family office portfolio is invested in cryptocurrencies<\/a>. (A family office is an entity established to manage the wealth of a very wealthy family.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even major investors in FTX, like the hedge fund Sequoia, were careful not to over-allocate.\u00a0 <a href=\"https:\/\/www.bizjournals.com\/sanjose\/news\/2022\/11\/10\/sequoia-writes-down-its-214m-investments-in-ftx.html\">According to Bizjourna<\/a>l, Sequoia said \u201cit will take a $150 million loss on its investment from one of its funds. But it said that loss is offset at that particular fund by about $7.5 billion worth of gains,\u201d from its investment in companies like Apple, Google, PayPal, and Zoom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We doubt that Sequoia, or its limited partners, will suffer very much from the loss on FTX. And remember, before FTX blew up on November 11th, investors believed they had a winner, and a big one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although FTX has a presence in the US, it is headquartered in the Bahamas, far from US banking and securities regulators. It seems clear that many investors in FTX simply took all they heard from SBF on faith, and allowed FOMO \u2014 fear of missing out \u2014 to affect what should have been a much more diligent inspection of the firm, its leadership, and its operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dictionary.com defines FOMO as \u201canxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on social media.\u201d Long before FOMO, or even social media, were memes, this essentially human bias fueled the mega frauds perpetrated by Charles Ponzi and Bernie Madoff.<\/span><\/p>\n<h2><span style=\"font-weight: 600;\">Slow and Steady Wins the Race<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most of us are familiar with Aesop\u2019s fable about the tortoise and hare. It should be the guiding parable for investing: you can be more successful by being patient and disciplined than by being impulsive and reckless. The simple truth is that most Americans cannot afford to risk their retirement security on speculation. Yes, the payoff can be big, but that\u2019s because it usually isn\u2019t. Speculation often ends in a total loss.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A review of some of the risks that were assumed when investing FTX would be daunting for most:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That the underlying \u201cmoney\u201d of FTX, the FTT coin, would hold its value, which in our opinion, appears to have been based on literally nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That FTX itself would be properly managed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That the Bahamian regulatory regime would be up to the watchdog role on a technology\u2013blockchain\u2013that is designed to be untraceable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That a bunch of 20-somethings with a background in math (but not in finance) would be able to lead a complex multinational organization conducting millions of transactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That various governments might at any moment pass laws or regulations that essentially remove the core protections of blockchain technology, and\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concentration risk. That is a specific type of risk that financial analysts carefully consider; it is essentially cured by diversification. Concentration risk can exist when a single type of asset class dominates any portfolio, or when a group of asset classes move in unison in an unfavorable direction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOMO is a powerful drug, manufactured as a stew of hormones in the human body. As diversification is a cure for concentration, transparency can be a\u00a0 cure for FOMO. In the crystal clear light of hindsight, we can see that FTX was a spectacularly risky enterprise \u2014 few multibillion-dollar companies lose 100% of their value in a day or two.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is this the end of crypto? No one can say. But one thing seems clear: putting your money into a cryptocurrency is not investing\u2013it\u2019s speculating. Until it becomes diversified and transparent, it will remain so.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 600;\">The Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Making massive bets on non-transparent speculations is not how family offices manage their affairs. The directors of family offices, which are typically led by accountants and estate planning professionals, have a fiduciary responsibility not to take uncompensated risks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this sober approach, clients of family offices have enjoyed remarkable wealth appreciation over the past several years, as you can see in this chart, which beautifully illustrates the wealth gap we hear so much about:<\/span><\/p>\n<p><a href=\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1684\" src=\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png\" alt=\"\" width=\"893\" height=\"630\" srcset=\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png 893w, https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent-300x212.png 300w, https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent-768x542.png 768w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re thinking that this is all Elon Musk and Jeff Bezos, keep in mind that the top 1% of Americans is over three million people. Clearly they are doing something right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can, too. Here are some simple rules:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus exclusively on things that can be predicted and controlled. As mentioned above, these are costs, tax efficiencies, diversification, and risk alignment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid speculation and its dark rider, non-transparency. Avoid it if you can\u2019t explain how an investment works or why it\u2019s good for you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seek and accept advice only from true fiduciaries. These are people who are obligated to act solely in your best interests and whose personal goals are entirely aligned with yours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn to recognize that FOMO feeling, and do your best to ignore it when it comes on you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always remember that success in investing is the result of discipline and patience. Over the long haul, a well-diversified portfolio will give you your best risk-adjusted shot at real financial security.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you would like an objective look at your own financial situation, we can help. We will be happy to prepare a TMA Report for you without cost or obligation. The TMA can reveal opportunities to lower costs, improve tax efficiency, eliminate concentration risk and inform you about your downside loss exposure.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For your complimentary report,<\/span><span style=\"font-weight: 400;\"> click here to book an appointment with me<\/span><span style=\"font-weight: 400;\">. I\u2019ll explain how the process works and the information we need. This is a part of the service we offer, and we strongly encourage you to take us up on it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the holiday season. We wish you and your family a happy, peaceful, and joyous one.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, the biggest news in finance was the sudden and historic failure of FTX, the digital coin exchange founded by the precocious Samuel Bankman-Fried, whose candle shed a brief but lovely light, only to be snuffed out in one of the largest financial failures in world history. An Epic Fail Provides a Lasting Lesson [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1683","newsletter","type-newsletter","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Cautionary Tale - Erling Brakke- Family Office Director<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Cautionary Tale - Erling Brakke- Family Office Director\" \/>\n<meta property=\"og:description\" content=\"Last month, the biggest news in finance was the sudden and historic failure of FTX, the digital coin exchange founded by the precocious Samuel Bankman-Fried, whose candle shed a brief but lovely light, only to be snuffed out in one of the largest financial failures in world history. An Epic Fail Provides a Lasting Lesson [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/\" \/>\n<meta property=\"og:site_name\" content=\"Erling Brakke- Family Office Director\" \/>\n<meta property=\"og:image\" content=\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/\",\"name\":\"A Cautionary Tale - Erling Brakke- Family Office Director\",\"isPartOf\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png\",\"datePublished\":\"2022-12-15T20:00:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#primaryimage\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png\",\"contentUrl\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Cautionary Tale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#website\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/\",\"name\":\"Erling Brakke- Family Office Director\",\"description\":\"We Democratize Family Office Services\",\"publisher\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#organization\",\"name\":\"Erling Brakke- Family Office Director\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2022\/05\/financial-gravity-logo-web.png\",\"contentUrl\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2022\/05\/financial-gravity-logo-web.png\",\"width\":300,\"height\":88,\"caption\":\"Erling Brakke- Family Office Director\"},\"image\":{\"@id\":\"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Cautionary Tale - Erling Brakke- Family Office Director","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/","og_locale":"en_US","og_type":"article","og_title":"A Cautionary Tale - Erling Brakke- Family Office Director","og_description":"Last month, the biggest news in finance was the sudden and historic failure of FTX, the digital coin exchange founded by the precocious Samuel Bankman-Fried, whose candle shed a brief but lovely light, only to be snuffed out in one of the largest financial failures in world history. An Epic Fail Provides a Lasting Lesson [&hellip;]","og_url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/","og_site_name":"Erling Brakke- Family Office Director","og_image":[{"url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/","url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/","name":"A Cautionary Tale - Erling Brakke- Family Office Director","isPartOf":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#website"},"primaryImageOfPage":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#primaryimage"},"image":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#primaryimage"},"thumbnailUrl":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png","datePublished":"2022-12-15T20:00:21+00:00","breadcrumb":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#primaryimage","url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png","contentUrl":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2023\/02\/top-one-percent.png"},{"@type":"BreadcrumbList","@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/newsletter\/a-cautionary-tale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/"},{"@type":"ListItem","position":2,"name":"A Cautionary Tale"}]},{"@type":"WebSite","@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#website","url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/","name":"Erling Brakke- Family Office Director","description":"We Democratize Family Office Services","publisher":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#organization","name":"Erling Brakke- Family Office Director","url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#\/schema\/logo\/image\/","url":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2022\/05\/financial-gravity-logo-web.png","contentUrl":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-content\/uploads\/sites\/17\/2022\/05\/financial-gravity-logo-web.png","width":300,"height":88,"caption":"Erling Brakke- Family Office Director"},"image":{"@id":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/newsletter\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/newsletter"}],"about":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/types\/newsletter"}],"version-history":[{"count":0,"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/newsletter\/1683\/revisions"}],"wp:attachment":[{"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialgravityfamilyofficeservices.com\/brakke\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}